Founded in Paris in 2011, Ami takes inspiration for its name from the initials of its founder, Alexandre Mattiussi, and from the noun ami, the French translation of “friend”. Alexandre's idea was clear from the start: to create clothes designed for real people, with whom they could feel comfortable and able to make luxury fashion more accessible. Ami's style translates into the perfect balance between formal and casual, a relaxed elegance that combines with the typical French ease, relaxed and friendly: Paris, not surprisingly, is one of the major sources of inspiration for the brand, characterized by that instantly recognisable Parisian allure.