PHILIPPE MODEL PARIS X LEAM: LA GRANDE LAUNCH EVENT
Philippe Model Paris x LEAM: La Grande Launch Event
Philippe Model Paris x LEAM: this is the exclusive collaboration that has seen “La Grande” sneakers as the protagonist, realized in a special edition for the occasion. Their vintage design reminds of the legendary basketball models of the Eighties and the Nineties, revisited in a contemporary key thanks to a more modern attitude, while the LEAM logo on tongue immediately makes it unique and recognizable.
LEAM men’s store framed the launch event: the Sneakers Gallery, with a strong visual impact thanks to the La Grande series displayed on the sneakers wall, the Jungle space, heart of the event and of the DJ set, and the Club area, where guests could watch the live customization of their La Grande thanks to the artist and graphic designer Alessandro Capitani Guerra.
The LEAM community made the sneakers launch even more special, embracing the street yet refined mood of the night. Influencers and leading figures of the Roman scene have responded enthusiastically to LEAM and Philippe Model’s invite: more than 400 people, who actively contributed to the event’s success.
