BALENCIAGA X PLAYSTATION

This year Balenciaga has decided to collaborate with many famous brands like Gucci, historical fashion brand, and PlayStation, the famous gaming brand.

 

The collaboration between Balenciaga and PlayStation surprised everyone but most of all the collection united two different worlds usually very distant: the fashion world and the gaming one. The two iconic brands joined forces creating a few pieces capsule collections and betting everything on the new generation.

The collection arrives months after the release of the PlayStation 5. The console, in fact, had already created hype around the time of its release, breaking sales records and going immediately sold-out.

The collection includes t-shirts, sweatshirts and hats with the Balenciaga logo, the release date of the PlayStation 5, which is "Nov 2020", and the symbols of the famous console's joystick. The design is simple and minimalistic, focusing on Sony’s branding.

The Spanish brand also created a video game called “The Age of Tomorrow” to present the Autumn-Winter 21/22 collection in which we can also find other collaborations like the one with NASA. The video game is set in a distopian world in the year 2031. Will this be the future of fashion?