DIOR IN THE MAKING
Dior has always been synonym of excellence, luxury and craftmanship. It has constantly shared each step of their production process on social media, paying attention on details and on the know-how of their artisans. Also the new sneakers B27 of the last AW21 season are the characters of a short video on the official Christian Dior YouTube channel, showing how the shoes is made in aech of its steps.
In the video "The making of the 'B27' Sneakers" the customer, who has become a spectator, can admire all the production steps that make up these sneakers. Starting from the digital drawing, created on an Ipad in every single detail by the maison's designer, up to its packaging. In the production process all the passion and dedication of the artisans who dedicate themselves to each single product appears, as if each piece were unique.
The leather is manually cutted, a process used for all Dior leather goods, synonymous with exclusivity and uniqueness. The Dior Oblique is the distinctive signature of the brand, proposed in different variations and colors, such as in jacquard fabric or using the laser-cut engraving on the calfskin, which with speed and precision, cuts the leather and creates a show of lasers and drawings that keep you glued to the screen.
The stitching of the leather is then carried out by means of a sewing machine passed by hand on each profile of the shoe. Other details are then added such as laces and labels. As a last step, the sole is sewn to the shoe and the same is then packaged. The creative mind behind all this is Kim Jones , creative director of Dior Homme , known in the streetwear world for having collaborated with Virgil Abloh and Kanye West in the early 2000s, and for having collaborated with Supreme when he was artistic director of Louis Vuitton, breaking all the patterns and preconceptions that divided luxury and street style , revolutionizing the codes of fashion.
Collaborations become a key process in Kim Jones' career who says “I love exchanging information, talking about the creative process and building things”. In 2018 Kim becomes the creative director of Dior Homme, introducing streetstyle in a purely luxury world and creating collaborations destined to become sold out in a few hours. As in the case of Dior x Jordan, sneakers made with the same leather as the bags and in the same way or with the collaboration in 2018 with the American artist Brian Donnely, known as Kaws and also loved by Fedez.
Dior's latest collaboration for the Fall / Winter 2021 collection sees American artist Kenny Scharf , known in the East Village art scene in New York in the 1980s, bringing a wave of color and joy to the world of Dior. Every piece created by Jones is destined to become a hit on all sources. What will be next?
