Jimmy Choo is a world-leading luxury brand in the shoe and bag sectors. Characterized by a strong sense of glamour and a bold spirit, the brand was born in London in 1990 from an idea of Jimmy Choo, a shoemaker in the East End of the city particularly loved by the global jet set. Over the years the brand has been increasingly consecrated as the favorite of celebrities, thanks to the sexy cut, the fashionable design and the Made in Italy craftsmanship of its creations.