THE ROW: LUXURY ACCORDING TO THE OLSEN TWINS

A timeless elegance, characterized by smooth and relaxed silhouettes: The Row’s unmistakeable style reminds us that real luxury lies in simplicity.

The brand, founded in 2006 by the Olsen twins, Ashley and Mary-Kate, immediately stands out for the highest quality tailoring, the choice of fine fabrics and the extreme attention reserved even to the smallest details.

Everything starts in 2005, when Ashley decides to create the perfect white t-shirt, with impeccable lines and capable of enhancing every woman’s shape. Then, along with Mary-Kate, it’s time for the first capsule collection made up of seven basic pieces, that receives immediate consensus and marks the beginning of The Row’s success.

That of The Row is a minimalist and simple fashion, that puts the focus of its work on the comfort of those who wear it. The clothes are over, elegant and clean, designed for a woman who is pragmatic and chic at the same time. There aren’t any excessive details or showy logos: the Olsen twins’ luxury doesn’t involve glitz or ostentation. “For us, luxury is something that simplifies your life”, Mary-Kate emphasized.

Exhibitionism is also absent in the image of the brand: since the beginning, Ashley and Mary-Kate decided that they didn’t want to appear as The Row’s faces, but that they solely wanted to focus on the realization of the garments. “We didn’t even want people to know that we were the minds behind The Row. The key point was the product” Ashley stated.

The color palette is rigorously monochromatic, the fit is perfect. Essential tops in soft cotton jersey, wide trousers in silk cady and oversized cut shirts: The Row succeeded in the enterprise of standing out in the haute couture scene thanks to its sophisticated simplicity.