Effortless Parisian elegance and Moroccan style: these are the two distinctive elements of Casablanca, founded in 2018 by Charaf Tajer, co-founder of Pigalle and collaborator of Virgil Abloh. The name of the brand is a tribute to the place where Charaf's parents met, before moving to Paris, the city in which Tajer grew up surrounded by fashion, art and architecture, which inspire most of his collections.

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