DESIGNER FOCUS: HERON PRESTON

        DESIGNER FOCUS // HERON PRESTON

"The internet was my world, the internet was my streets." - Heron Preston 

The prestigious Parsons College had him as a student, Kanye West as an Art Director for Pablo and Yeezy and Art Basel in Miami as a DJ, along with Virgil Abloh. He worked as a digital producer for Nike. Heron Preston is a young cultural icon, able to communicate to his generation on several levels, blurring the line that separates luxury and street. Creature of the post-internet era, the 32 year old identifies himself as "an artist". A quick look at his style is enough to perceive the demystified cultural references, re-proposed through the altered perception of their authenticity.

Leam is the only store in Rome where you can discover the Heron Preston Collections.