Started in the 50s in San Mauro Pascoli, in the province of Forlì, when the designer Sergio Rossi inherited from his father, a craftsman who made bespoke shoes, all the required knowledge to launch a business. Afted having moved to Milan and to Bologna to widen his experience, Rossi started his own company in the 60s. Tthe rest is history: Sergio Rossi gave women and continues to do so, a medium, a key to elevate their femininity.