Current/ Elliott was launched in July 2008 out of love for vintage denim from a partnership of two UCLA students, Emily Current and Meritt Elliott, which quickly transcended denim silhouettes with their skilled tailored designs. The Cali duo pioneered the Boyfriend Cut. Featuring Americana roots and timeless washes, nowadays the brand is known worldwide for its cherished and treasured denim. Current brand's Creative Director is Mr. Serge Azria.