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After a small capsule collection of about 7 pieces, the designer, in 2010, launched the first collection in her name on the market, which immediately met with great success. Alessandra Rich dresses women, especially those who are sure of themselves, even in front of the mirror. The clothes of the brand have a distinctive aesthetic: they are languid and decadent, long at the ankles, seductive, luxurious but also with an irreverent sense of humor. They are dresses rich in lace, ruffles and ruffles, they do not disdain pleating and plunging necklines. Not infrequently they flaunt malicious transparencies. Fabrics are always luxurious: Chantilly lace, silk taffeta, crêpe de chine, chiffon, georgette.