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Founded in 1961, Yves Saint Laurent was the first couture
house to introduce, in 1966, the concept of luxury prêt-a?-
porter with a collection called Saint Laurent Rive Gauche,
synonymous of youth and freedom. This shift represented a
first critical step in the modernization of fashion and
revolutionized the socio-cultural landscape.
Throughout the years, the Houses groundbreaking styles
have become iconic cultural and artistic references, and its
founder, the couturier Yves Saint Laurent, secured a
reputation as one of the twentieth centurys foremost
designers.
Part of the Kering Group, the House kept true to its identity
of absolute modernity and fashion authority. Under the
creative direction of Anthony Vaccarello, appointed in April
2016, the House offers today a broad range of womens
and mens ready-to-wear products, leather goods, shoes,
jewellery and eyewear. Through a license agreement, it is
also a major force in fragrances and cosmetics.
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