The story of James Perse begins in 1994, when its namesake founder launched a line of t-shirts which was immediately successful, thanks to the high quality and casual luxury of the products offered. Today James Perse's style stands out for being both simple and sophisticated, comfortable and elegant, thanks to the fine materials used. The "king of t-shirts" has been able to reinvent a basic garment in a new luxurious guise, thanks to a casual-minimalist aesthetic strongly inspired by the West Coast.