Fondata by Guccio Gucci in 1921 quickly grew in notoriety thanks to some that will soon become the cornerstones of the Brand: moccasin with the well-known around the terminal, the Flora foulard created for Grace Kelly and the discovery of the GG canvas, a hemp-known for the 'extreme resistance and used for the production of bags, belts and other accessories. The current artistic director is entrusted to the designer Frida Giannini.