{youtube}bEPdcJ7NDyY{/ youtube} Founded by Guccio Gucci in 1921 quickly grew in notoriety thanks to some that will soon become the cornerstones of the Brand: moccasin with the well-known around the clamp, the Flora scarf made ​​for Grace Kelly and the discovery of GG canvas , a hemp-known for the extreme resistance and used for the production of bags, belts and other accessories. The current artistic director is entrusted to the designer Frida Giannini.